Country desk
Zambia
Ranked #93 of 177 tracked markets by social heat. Leading platform: Twitch at 31% share.
Social heat
38/100
#93 globally
Creator growth
1.7%
week over week
Tracked creators
0.69M
8.9% avg engagement
Posts / week
676K
Top topic: Desk setup tours
Drill-down · last 12 weeks
W33 · 38/100
Platform mix
Twitch
31%+3pt
TikTok
24%+1pt
Instagram
21%+5pt
YouTube
15%-3pt
X
10%+3pt
Top creators in Zambia
- 1Milo LiveTikTok@milolive · Education · 4.7% engagement20.0M+2.78%
- 2Ines DailyTikTok@inesdaily · Education · 4.1% engagement14.1M+2.94%
- 3Mira ReportInstagram@mirareport · Fashion · 7.6% engagement13.7M+0.19%
- 4Enzo ReportInstagram@enzoreport · Fashion · 7% engagement9.2M+0.35%
- 5Ivo DiariesTwitch@ivodiaries · Food · 10.4% engagement8.1M+1%
- 6Amara ClubTwitch@amaraclub · Gaming · 9.9% engagement5.0M+1.16%
- 7Yuki DeskYouTube@yukidesk · Travel · 13.9% engagement3.0M+1.97%
- 8Rafa DeskYouTube@rafadesk · Travel · 13.3% engagement1.4M+2.13%
Fastest risers
- Milo ReportTikTok@miloreport · +655K this week+454.4%
- Otto ClubX@ottoclub · +872K this week+374.4%
- Noor TapesTwitch@noortapes · +1.1M this week+274.4%
- Zara DailyYouTube@zaradaily · +208K this week+154.4%
- Theo DailyYouTube@theodaily · +240K this week+134.4%
- Sora LabTikTok@soralab · +255K this week+54.4%
Viral topics
- Micro-drama seriesInstagramReel+92.7%860K posts/wk · heat 78/100
- Street food POVTwitchClip+47.4%174K posts/wk · heat 63/100
- Thrift haulsYouTubeVideo+174.1%431K posts/wk · heat 51/100
- Sleep-deprived podcastsYouTubeVideo-6.9%388K posts/wk · heat 48/100
- Run clubsTikTokPost+128.8%646K posts/wk · heat 35/100
- Desk setup toursTikTokShort+137.9%603K posts/wk · heat 32/100