Country desk
United States of America
Ranked #4 of 177 tracked markets by social heat. Leading platform: TikTok at 32% share.
Social heat
69/100
#4 globally
Creator growth
9.8%
week over week
Tracked creators
5.6M
7.3% avg engagement
Posts / week
7.2M
Top topic: Sleep-deprived podcasts
Drill-down · last 12 weeks
W33 · 69/100
Platform mix
TikTok
32%-2pt
YouTube
24%-3pt
X
18%-1pt
Twitch
14%-1pt
Instagram
12%-3pt
Top creators in United States of America
- 1Zara DeskX@zaradesk · Travel · 2.5% engagement17.6M+2.74%
- 2Luca DeskTwitch@lucadesk · Finance · 3.1% engagement12.1M+2.57%
- 3Sora LiveYouTube@soralive · Education · 5.3% engagement11.7M+0.14%
- 4Ada DailyYouTube@adadaily · Live / IRL · 5.9% engagement7.6M+3.38%
- 5Lea ReportTikTok@leareport · Fashion · 8.8% engagement7.4M+1.12%
- 6Nova LabTikTok@novalab · Fashion · 9.3% engagement4.8M+0.95%
- 7Bea ClubInstagram@beaclub · Food · 11.6% engagement1.6M+1.93%
- 8Dami ClubInstagram@damiclub · Gaming · 12.2% engagement393K+1.76%
Fastest risers
- Ada StudioTikTok@adastudio · +418K this week+385%
- Sora StudioTikTok@sorastudio · +473K this week+365%
- Otto LabX@ottolab · +714K this week+265%
- Noor FilesTwitch@noorfiles · +850K this week+165%
- Zara TapesYouTube@zaratapes · +57K this week+65%
- Theo TapesYouTube@theotapes · +69K this week+45%
Viral topics
- Chaos cookingTwitchPost+16.3%524K posts/wk · heat 87/100
- Homelab buildsYouTubeShort+152%738K posts/wk · heat 72/100
- Run clubsYouTubeShort+142.9%781K posts/wk · heat 69/100
- Sleep-deprived podcastsTikTokReel+106.7%53K posts/wk · heat 56/100
- Micro-drama seriesTikTokReel+97.7%95K posts/wk · heat 53/100
- Street food POVInstagramVideo+61.5%310K posts/wk · heat 38/100