Country desk
Brazil
Ranked #1 of 177 tracked markets by social heat. Leading platform: YouTube at 27% share.
Social heat
82/100
#1 globally
Creator growth
9.4%
week over week
Tracked creators
5.89M
8.5% avg engagement
Posts / week
8.4M
Top topic: Rooftop DJ sets
Drill-down · last 12 weeks
W33 · 82/100
Platform mix
YouTube
27%+4pt
X
25%-3pt
TikTok
24%+3pt
Instagram
14%+1pt
Twitch
10%-3pt
Top creators in Brazil
- 1Yuki ReportInstagram@yukireport · Gaming · 9.7% engagement23.8M+3.05%
- 2Ines ClubX@inesclub · Finance · 12.5% engagement17.0M+0.46%
- 3Milo DiariesTikTok@milodiaries · Travel · 13.1% engagement13.4M+0.3%
- 4Mira DeskX@miradesk · Live / IRL · 4% engagement9.9M+1.43%
- 5Otto DeskX@ottodesk · Education · 4.5% engagement7.9M+1.27%
- 6Ivo DailyTwitch@ivodaily · Sports · 6.8% engagement4.5M+2.24%
- 7Noor LiveTwitch@noorlive · Fashion · 7.4% engagement3.8M+2.08%
- 8Theo ReportYouTube@theoreport · Food · 10.2% engagement702K+2.89%
Fastest risers
- Lea LabYouTube@lealab · +1.1M this week+413.5%
- Nova LabYouTube@novalab · +1.0M this week+393.5%
- Bea ClubTikTok@beaclub · +158K this week+293.5%
- Zara TapesInstagram@zaratapes · +390K this week+193.5%
- Sora DailyTwitch@soradaily · +470K this week+93.5%
- Sora StudioTwitch@sorastudio · +380K this week+73.5%
Viral topics
- Micro-drama seriesTwitchShort+53%92K posts/wk · heat 90/100
- Rooftop DJ setsTwitchShort+62%50K posts/wk · heat 87/100
- Street food POVYouTubeClip+7.7%264K posts/wk · heat 72/100
- Silent vlogsTikTokVideo+152.5%478K posts/wk · heat 57/100
- Run clubsXPost+98.2%778K posts/wk · heat 41/100
- Analog photographyXPost+107.2%735K posts/wk · heat 38/100