Country desk
Sweden
Ranked #2 of 177 tracked markets by social heat. Leading platform: X at 25% share.
Social heat
70/100
#2 globally
Creator growth
7.9%
week over week
Tracked creators
1.95M
9.2% avg engagement
Posts / week
2.5M
Top topic: Street food POV
Drill-down · last 12 weeks
W33 · 70/100
Platform mix
X
25%-2pt
YouTube
22%+4pt
Twitch
19%-1pt
TikTok
17%-3pt
Instagram
17%-1pt
Top creators in Sweden
- 1Otto ReportInstagram@ottoreport · Finance · 10.3% engagement19.5M+1.04%
- 2Mira ReportInstagram@mirareport · Travel · 10.9% engagement14.9M+0.87%
- 3Noor ClubX@noorclub · Live / IRL · 13.2% engagement13.5M+1.84%
- 4Ivo ClubX@ivoclub · Education · 13.7% engagement10.2M+1.68%
- 5Theo DeskTwitch@theodesk · Sports · 4.6% engagement9.6M+2.82%
- 6Yuki TapesYouTube@yukitapes · Fashion · 5.2% engagement8.2M+2.65%
- 7Zara DailyYouTube@zaradaily · Gaming · 7.4% engagement3.7M+0.23%
- 8Ines DailyTikTok@inesdaily · Food · 8% engagement3.5M+3.46%
Fastest risers
- Mira DailyYouTube@miradaily · +1.2M this week+419.7%
- Ivo ReportTikTok@ivoreport · +221K this week+319.7%
- Theo ClubInstagram@theoclub · +498K this week+199.7%
- Yuki ClubInstagram@yukiclub · +431K this week+179.7%
- Theo TapesX@theotapes · +563K this week+99.7%
- Ines DeskX@inesdesk · +467K this week+79.7%
Viral topics
- Run clubsYouTubePost+119%465K posts/wk · heat 91/100
- Street food POVYouTubeShort+110%422K posts/wk · heat 88/100
- Micro-drama seriesTikTokReel+64.8%679K posts/wk · heat 70/100
- Desk setup toursXClip+19.5%893K posts/wk · heat 55/100
- Thrift haulsTwitchVideo+164.3%251K posts/wk · heat 43/100
- Retro gaming speedrunsTwitchVideo+155.2%208K posts/wk · heat 39/100