Pulseboard
Week 33 · 2026 report is live

Who's winning, who's rising, and what changed this week.

Pulseboard tracks growth, engagement and trend velocity across YouTube, TikTok, Instagram, X and Twitch — rebuilt every single week.

View this week's boardWhat changed
Accounts tracked
13.3M
Weekly snapshots
1.9B
Platforms
5
Data refresh
6h

Who's winning

Global top accounts ranked by audience size and Momentum Score — a 0–100 blend of growth, engagement, views, cadence, virality, mentions, search and cross-platform lift.

Momentum data currentUpdated Next refresh in 7dSourcesYouTubeTikTokInstagramXTwitch
Sort by

Weekly delta window closes Sunday 23:59 UTC. +0.4%median growth across tracked accounts.

Going viral

Posts detected accelerating faster than their baseline — hour-over-hour view velocity with a projected trajectory.

CreatorPost / videoViews now1 hour agoGrowthEst. trajectory
Kai CenatTwitch
@kaicenat
Rage quit → apology speedrun
Clip · posted 6h ago		4.3M2.4M
+81%
+1.9M/h
Parabolic
70.7M in 6h · 911.3M in 24h
IShowSpeedYouTube
@iShowSpeed
I surprised a stadium mid-match
Short · posted 9h ago		18.4M11.4M
+62%
+7M/h
Parabolic
176.6M in 6h · 1.3B in 24h
LudwigTwitch
@ludwig
$1 vs $100,000 tournament finale
Clip · posted 8h ago		1.6M1.1M
+55%
+581.9K/h
Parabolic
12.7M in 6h · 75.8M in 24h
Elon MuskX
@elonmusk
Three-word reply that broke the timeline
Post · posted 4h ago		32.7M22.2M
+47%
+10.5M/h
Accelerating
195.8M in 6h · 914.8M in 24h
Khaby LameTikTok
@khaby.lame
The airport trolley trick
Video · posted 14h ago		11.9M8.9M
+34%
+3M/h
Accelerating
45.8M in 6h · 142.1M in 24h
Marques BrownleeYouTube
@marquesbrownlee
This phone shouldn't exist
Video · posted 11h ago		2.4M1.8M
+29%
+535K/h
Steady climb
7.7M in 6h · 20.2M in 24h
Bella PoarchInstagram
@bellapoarch
Studio session leak
Reel · posted 20h ago		7.1M6M
+17%
+1M/h
Steady climb
14.4M in 6h · 25.7M in 24h
Charli D'AmelioTikTok
@charlidamelio
Original sound: 'no notes'
Video · posted 26h ago		5.1M4.7M
+9%
+422.8K/h
Cooling
7.5M in 6h · 10.3M in 24h

Who's rising

Fastest relative growth over the last 7 days, under 2M followers.

#1 breakout

No Context Lab

@nocontextlab · Science
TikTok4598/100
+412%
+1.2M · 1.5M total
#2 breakout

The Quiet Kitchen

@thequietkitchen · Food
YouTube5379/100
+268%
+640K · 890K total
#3 breakout

Midnight Synth

@midnightsynth · Music
Instagram4680/100
+190%
+410K · 630K total
#4 breakout

Desk Rotation

@deskrotation · Tech
X6142/100
+154%
+208K · 342K total
#5 breakout

RavenPlays

@ravenplays · Gaming
Twitch5146/100
+121%
+96K · 175K total
#6 breakout

Atlas Maps

@atlasmaps · Education
YouTube7371/100
+98%
+305K · 615K total
Creator exchange

Social stock prices

A fictional share price for every creator, priced off audience scale, Momentum Score, engagement quality and weekly growth. Not investment advice — it isn't even real money.

PB Creator 100 index
1,003.27-5.12%
8 up
10 down
Top gainers
KAICKai CenatPB$114.03+30.23%
ISHOIShowSpeedPB$126.71+15.30%
DESKDesk RotationPB$76.77+12.52%
Top decliners
ELONElon MuskPB$66.74-23.10%
LUDWLudwigPB$88.05-16.91%
MIDNMidnight SynthPB$132.55-15.58%
TickerListingPriceSession30-session tapeMkt capVolumeP/ECall
MRBE
MrBeast
YouTubeEntertainment
PB$100.33-10.13%
PB$95.93 – PB$115.18
PB$44.95B13,11113.6Hold
LEOM
Leo Messi
InstagramSports
PB$73.75+3.76%
PB$66.78 – PB$78.36
PB$37.47B6,53717.6Reduce
ZEND
Zendaya
InstagramFilm & TV
PB$81.44+4.06%
PB$76.00 – PB$95.41
PB$15.01B1,59811.8Hold
ELON
Elon Musk
XTech
PB$66.74-23.10%
PB$66.74 – PB$86.79
PB$15.00B9,14923.8Reduce
KHAB
Khaby Lame
TikTokComedy
PB$80.01-12.97%
PB$73.30 – PB$92.34
PB$12.99B7,60215.7Hold
CHAR
Charli D'Amelio
TikTokDance
PB$64.11+8.26%
PB$57.92 – PB$70.03
PB$9.95B4,25918.9Reduce
BELL
Bella Poarch
TikTokMusic
PB$62.41-7.91%
PB$62.41 – PB$73.59
PB$5.87B86128.4Reduce
ISHO
IShowSpeed
YouTubeLive / IRL
PB$126.71+15.30%
PB$96.71 – PB$126.71
PB$5.40B2,43211.3Strong buy
KAIC
Kai Cenat
TwitchLive / IRL
PB$114.03+30.23%
PB$84.48 – PB$114.03
PB$2.16B7499.1Strong buy
MARQ
Marques Brownlee
YouTubeTech
PB$76.76-9.04%
PB$71.94 – PB$86.43
PB$1.57B5579.3Hold
VERI
Veritasium
YouTubeScience
PB$82.49+9.20%
PB$69.04 – PB$82.49
PB$1.41B1239.1Hold
LUDW
Ludwig
TwitchGaming
PB$88.05-16.91%
PB$79.08 – PB$106.29
PB$563.5M618.5Buy
NOCO
No Context Lab
TikTokScience
PB$194.75+12.48%
PB$141.22 – PB$194.75
PB$299.9M5913.9Strong buy
THEQ
The Quiet Kitchen
YouTubeFood
PB$139.54-12.64%
PB$117.83 – PB$162.55
PB$124.2M1413.9Buy
MIDN
Midnight Synth
InstagramMusic
PB$132.55-15.58%
PB$109.03 – PB$157.02
PB$83.5M2514.7Buy
ATLA
Atlas Maps
YouTubeEducation
PB$113.32-3.65%
PB$98.51 – PB$121.69
PB$69.7M2814.2Buy
DESK
Desk Rotation
XTech
PB$76.77+12.52%
PB$66.04 – PB$82.21
PB$26.3M59.6Reduce
RAVE
RavenPlays
TwitchGaming
PB$76.75-7.96%
PB$74.59 – PB$83.48
PB$13.4M27.7Hold

Prediction desk

Not today's giants — small accounts growing far faster than peers of their size, with projected reach and 90-day breakout odds.

Mateo Ruiz

Instagram

@mateoruiz · Street style

Strong buy
97
breakout odds / 90d
Now
96.5K
Weekly
+41.6%
In 30d
354.8K
In 90d
2.2M
vs peers
11.4x
To 1M
10w

4 straight weeks of acceleration · 15.2% engagement

Nia Okafor

TikTok

@niacooks · Food

Strong buy
87
breakout odds / 90d
Now
184K
Weekly
+34.2%
In 30d
551.3K
In 90d
2.5M
vs peers
9.1x
To 1M
9w

6 straight weeks of acceleration · 18.4% engagement

Lumen

Twitch

@lumenplays · Gaming

Strong buy
84
breakout odds / 90d
Now
58.3K
Weekly
+27.9%
In 30d
145.6K
In 90d
508.9K
vs peers
8.2x
To 1M
18w

7 straight weeks of acceleration · 22.6% engagement

Tomo

TikTok

@tomo.sound · Music

Watch
67
breakout odds / 90d
Now
233K
Weekly
+29.5%
In 30d
609.8K
In 90d
2.3M
vs peers
7.8x
To 1M
9w

3 straight weeks of acceleration · 16.7% engagement

Deep Field

YouTube

@deepfield · Science

Early signal
54
breakout odds / 90d
Now
412K
Weekly
+21.8%
In 30d
855.8K
In 90d
2.3M
vs peers
6.7x
To 1M
7w

5 straight weeks of acceleration · 12.9% engagement

Ade Salami

X

@adeontheball · Sports

Early signal
49
breakout odds / 90d
Now
129.4K
Weekly
+23.4%
In 30d
282.3K
In 90d
815.3K
vs peers
6.1x
To 1M
16w

4 straight weeks of acceleration · 7.6% engagement

The Quiet Desk

Instagram

@quietdesk · Productivity

Early signal
46
breakout odds / 90d
Now
71.2K
Weekly
+18.9%
In 30d
135.1K
In 90d
321.1K
vs peers
5.3x
To 1M
25w

5 straight weeks of acceleration · 9.8% engagement

Priya Anand

YouTube

@priyabuilds · DIY / Maker

Early signal
41
breakout odds / 90d
Now
640K
Weekly
+14.3%
In 30d
1M
In 90d
2M
vs peers
4.4x
To 1M
5w

8 straight weeks of acceleration · 10.1% engagement

Global desk

Social media heat map

Where the attention is right now — hover any country for its trending topic, fastest riser and platform mix.

Fiji · Social heat 56Tanzania · Social heat 59W. Sahara · Social heat 45Canada · Social heat 52United States of America · Social heat 69Kazakhstan · Social heat 32Uzbekistan · Social heat 18Papua New Guinea · Social heat 42Indonesia · Social heat 70Argentina · Social heat 29Chile · Social heat 49Dem. Rep. Congo · Social heat 33Somalia · Social heat 25Kenya · Social heat 25Sudan · Social heat 22Chad · Social heat 48Haiti · Social heat 48Dominican Rep. · Social heat 28Russia · Social heat 35Bahamas · Social heat 36Falkland Is. · Social heat 34Norway · Social heat 51Greenland · Social heat 46Fr. S. Antarctic Lands · Social heat 48Timor-Leste · Social heat 49South Africa · Social heat 30Lesotho · Social heat 27Mexico · Social heat 53Uruguay · Social heat 21Brazil · Social heat 82Bolivia · Social heat 31Peru · Social heat 29Colombia · Social heat 37Panama · Social heat 50Costa Rica · Social heat 49Nicaragua · Social heat 17Honduras · Social heat 44El Salvador · Social heat 42Guatemala · Social heat 22Belize · Social heat 25Venezuela · Social heat 56Guyana · Social heat 62Suriname · Social heat 16France · Social heat 52Ecuador · Social heat 20Puerto Rico · Social heat 52Jamaica · Social heat 48Cuba · Social heat 41Zimbabwe · Social heat 26Botswana · Social heat 30Namibia · Social heat 41Senegal · Social heat 20Mali · Social heat 45Mauritania · Social heat 55Benin · Social heat 45Niger · Social heat 30Nigeria · Social heat 46Cameroon · Social heat 28Togo · Social heat 16Ghana · Social heat 26Côte d'Ivoire · Social heat 26Guinea · Social heat 31Guinea-Bissau · Social heat 44Liberia · Social heat 36Sierra Leone · Social heat 53Burkina Faso · Social heat 44Central African Rep. · Social heat 31Congo · Social heat 41Gabon · Social heat 20Eq. Guinea · Social heat 15Zambia · Social heat 38Malawi · Social heat 34Mozambique · Social heat 58eSwatini · Social heat 53Angola · Social heat 33Burundi · Social heat 61Israel · Social heat 35Lebanon · Social heat 22Madagascar · Social heat 41Palestine · Social heat 17Gambia · Social heat 15Tunisia · Social heat 42Algeria · Social heat 55Jordan · Social heat 23United Arab Emirates · Social heat 39Qatar · Social heat 41Kuwait · Social heat 44Iraq · Social heat 18Oman · Social heat 16Vanuatu · Social heat 43Cambodia · Social heat 44Thailand · Social heat 41Laos · Social heat 47Myanmar · Social heat 16Vietnam · Social heat 55North Korea · Social heat 59South Korea · Social heat 67Mongolia · Social heat 20India · Social heat 56Bangladesh · Social heat 64Bhutan · Social heat 25Nepal · Social heat 28Pakistan · Social heat 51Afghanistan · Social heat 15Tajikistan · Social heat 23Kyrgyzstan · Social heat 48Turkmenistan · Social heat 25Iran · Social heat 59Syria · Social heat 49Armenia · Social heat 22Sweden · Social heat 70Belarus · Social heat 24Ukraine · Social heat 47Poland · Social heat 66Austria · Social heat 45Hungary · Social heat 32Moldova · Social heat 61Romania · Social heat 26Lithuania · Social heat 45Latvia · Social heat 18Estonia · Social heat 40Germany · Social heat 32Bulgaria · Social heat 16Greece · Social heat 53Turkey · Social heat 66Albania · Social heat 23Croatia · Social heat 30Switzerland · Social heat 27Luxembourg · Social heat 30Belgium · Social heat 30Netherlands · Social heat 64Portugal · Social heat 15Spain · Social heat 63Ireland · Social heat 49New Caledonia · Social heat 62Solomon Is. · Social heat 60New Zealand · Social heat 26Australia · Social heat 35Sri Lanka · Social heat 53China · Social heat 54Taiwan · Social heat 51Italy · Social heat 56Denmark · Social heat 51United Kingdom · Social heat 48Iceland · Social heat 20Azerbaijan · Social heat 47Georgia · Social heat 21Philippines · Social heat 49Malaysia · Social heat 24Brunei · Social heat 47Slovenia · Social heat 30Finland · Social heat 41Slovakia · Social heat 31Czechia · Social heat 39Eritrea · Social heat 21Japan · Social heat 37Paraguay · Social heat 39Yemen · Social heat 61Saudi Arabia · Social heat 41Antarctica · Social heat 14N. Cyprus · Social heat 36Cyprus · Social heat 36Morocco · Social heat 50Egypt · Social heat 27Libya · Social heat 15Ethiopia · Social heat 33Djibouti · Social heat 17Somaliland · Social heat 14Uganda · Social heat 50Rwanda · Social heat 18Bosnia and Herz. · Social heat 33Macedonia · Social heat 20Serbia · Social heat 51Montenegro · Social heat 53Kosovo · Social heat 48Trinidad and Tobago · Social heat 61S. Sudan · Social heat 54
Social heat
low → 82Composite of posting volume, views and share velocity
Country ranking · Social heat
Viral topics crossing borders
  • Chaos cooking44 markets
    W. Sahara · United States of America · Kazakhstan
  • Street food POV37 markets
    W. Sahara · Papua New Guinea · Indonesia
  • Retro gaming speedruns36 markets
    Tanzania · Kazakhstan · Dem. Rep. Congo
  • Bodycam skits38 markets
    Fiji · Canada · Uzbekistan
  • Desk setup tours36 markets
    Chile · Bahamas · Fr. S. Antarctic Lands
  • Homelab builds31 markets
    Fiji · Tanzania · United States of America
Platform popularity by market
  • TikTok
    39 led
  • X
    39 led
  • Instagram
    35 led
  • Twitch
    35 led
  • YouTube
    29 led

What's changing

Platform-level shifts, week over week.

YouTube
2.1M
tracked accounts
+1.8%
6.2% eng.
TikTok
5.9M
tracked accounts
+4.6%
9.7% eng.
Instagram
3.5M
tracked accounts
+0.9%
4.4% eng.
X
1.1M
tracked accounts
-1.4%
2.6% eng.
Twitch
740K
tracked accounts
+2.7%
11.9% eng.

Live IRL overtakes gaming

+14.2%

IRL streams passed gaming in weekly watch hours for the first time since 2023.

Twitch

Short-form essay format spikes

+21.0%

Sub-3-minute explainers are pulling 2.1x the retention of standard uploads.

YouTube

Text engagement keeps sliding

-6.8%

Average replies per post fell for the sixth consecutive week.

X

Carousel posts rebound

+9.4%

Multi-image posts outperform reels on saves for lifestyle accounts.

Instagram