Valuation desk
What is this influencer actually worth?
Enter the account's numbers and the desk prices the deal: fair per-post range by format, effective CPM, cost per engagement, earned media value, retainer band and annual earning potential.
Inputs
Load a tracked creator
YouTube1.2M followers · 340K avg views
Solid buyFair rate · single post
$17K
negotiation band $12K — $25K
Priced in line with the market; push for usage rights.
Effective CPM
$49.92
Cost / engagement
$0.962
Earned media value
$4.9K
Audience quality
63/100
Rate card by format
| Deliverable | Floor | Fair | Ceiling |
|---|---|---|---|
| 60s integration | $12K | $17K | $25K |
| Dedicated video | $29K | $41K | $60K |
| Short | $5.4K | $7.7K | $11K |
Monthly retainer band
$44K — $75K
Assumes 3–5 deliverables a month with 30-day organic usage rights.
Annual earning potential
$310K — $580K
Brand work only — excludes platform payouts, merch and affiliate revenue.
Modelled estimate. Pricing blends platform CPM benchmarks with engagement, audience market and vertical multipliers, then discounts for account scale. Whitelisting, exclusivity and paid usage rights typically add 25–80% on top of the fair rate.