Country desk
Vietnam
Ranked #26 of 177 tracked markets by social heat. Leading platform: TikTok at 30% share.
Social heat
55/100
#26 globally
Creator growth
6.2%
week over week
Tracked creators
3.8M
7.9% avg engagement
Posts / week
4.4M
Top topic: Silent vlogs
Drill-down · last 12 weeks
W33 · 55/100
Platform mix
TikTok
30%-3pt
Twitch
28%+2pt
Instagram
17%+5pt
YouTube
15%+4pt
X
10%+1pt
Top creators in Vietnam
- 1Nova ReportTikTok@novareport · Comedy · 9% engagement18.6M+3.47%
- 2Lea ReportTikTok@leareport · Food · 9.6% engagement12.8M+3.31%
- 3Dami DiariesInstagram@damidiaries · Beauty · 11.9% engagement12.7M+0.88%
- 4Zara DeskTwitch@zaradesk · Education · 3.3% engagement9.7M+1.85%
- 5Bea ClubInstagram@beaclub · Travel · 12.5% engagement8.3M+0.71%
- 6Theo DeskTwitch@theodesk · Education · 3.9% engagement6.5M+1.69%
- 7Ada LiveYouTube@adalive · Fashion · 6.2% engagement3.8M+2.66%
- 8Sora DailyYouTube@soradaily · Fashion · 6.8% engagement2.0M+2.5%
Fastest risers
- Otto TapesTikTok@ottotapes · +37K this week+464.7%
- Bea DailyInstagram@beadaily · +334K this week+364.7%
- Yuki ReportTwitch@yukireport · +597K this week+284.7%
- Theo LabTwitch@theolab · +641K this week+264.7%
- Ines ClubTwitch@inesclub · +771K this week+184.7%
- Milo FilesYouTube@milofiles · +787K this week+164.7%
Viral topics
- Silent vlogsTikTokShort+140.8%640K posts/wk · heat 82/100
- Run clubsTikTokShort+149.9%683K posts/wk · heat 79/100
- Micro-drama seriesInstagramClip+86.5%897K posts/wk · heat 67/100
- Chaos cookingTwitchVideo+41.3%212K posts/wk · heat 52/100
- Street food POVYouTubePost-3.9%426K posts/wk · heat 34/100
- Thrift haulsYouTubePost+5.1%469K posts/wk · heat 31/100