Country desk
Uruguay
Ranked #150 of 177 tracked markets by social heat. Leading platform: Twitch at 33% share.
Social heat
21/100
#150 globally
Creator growth
2.2%
week over week
Tracked creators
1.83M
7.5% avg engagement
Posts / week
1.5M
Top topic: Silent vlogs
Drill-down · last 12 weeks
W33 · 21/100
Platform mix
Twitch
33%+2pt
YouTube
27%-3pt
Instagram
17%+3pt
TikTok
13%-4pt
X
10%+4pt
Top creators in Uruguay
- 1Amara DailyYouTube@amaradaily · Music · 12.5% engagement23.2M+2.65%
- 2Ivo LiveYouTube@ivolive · Music · 12% engagement18.5M+2.81%
- 3Rafa ReportInstagram@rafareport · Comedy · 3.4% engagement16.4M+3.46%
- 4Yuki ReportInstagram@yukireport · Comedy · 2.8% engagement13.0M+0.22%
- 5Ines ClubTwitch@inesclub · Beauty · 6.2% engagement9.3M+0.87%
- 6Ines DiariesTwitch@inesdiaries · Live / IRL · 5.7% engagement7.5M+1.03%
- 7Mira DeskYouTube@miradesk · Tech · 9.1% engagement4.0M+1.68%
- 8Otto DeskTwitch@ottodesk · Tech · 8.5% engagement3.5M+1.84%
Fastest risers
- Ines ClubYouTube@inesclub · +339K this week+391.6%
- Mira TapesInstagram@miratapes · +601K this week+291.6%
- Ivo DailyTwitch@ivodaily · +831K this week+191.6%
- Noor StudioTwitch@noorstudio · +847K this week+171.6%
- Yuki LabTwitch@yukilab · +22K this week+91.6%
- Theo LabYouTube@theolab · +51K this week+71.6%
Viral topics
- Run clubsTikTokPost+38.1%511K posts/wk · heat 88/100
- Silent vlogsTikTokPost+47.1%553K posts/wk · heat 84/100
- Micro-drama seriesXShort-7.2%811K posts/wk · heat 69/100
- Desk setup toursTwitchReel+137.6%125K posts/wk · heat 54/100
- Thrift haulsYouTubeVideo+83.3%296K posts/wk · heat 39/100
- Street food POVYouTubeVideo+92.4%339K posts/wk · heat 36/100