Country desk

United Kingdom

Ranked #54 of 177 tracked markets by social heat. Leading platform: Twitch at 30% share.

Social heat
48/100
#54 globally
Creator growth
8.6%
week over week
Tracked creators
3.43M
8.1% avg engagement
Posts / week
3.7M
Top topic: Analog photography

Drill-down · last 12 weeks

48/10015/100W22W24W26W28W30W32
W33 · 48/100

Platform mix

Twitch
30%+1pt
YouTube
29%-1pt
X
18%+0pt
TikTok
12%-1pt
Instagram
10%-3pt

Top creators in United Kingdom

  1. 1
    Milo DeskX
    @milodesk · Education · 12.2% engagement
    23.6M
    +0.34%
  2. 2
    Ines StudioX
    @inesstudio · Education · 12.8% engagement
    17.1M
    +0.17%
  3. 3
    Otto LiveTwitch
    @ottolive · Fashion · 3.1% engagement
    16.8M
    +1.15%
  4. 4
    Mira LiveTwitch
    @miralive · Sports · 3.7% engagement
    11.7M
    +0.98%
  5. 5
    Bea ReportYouTube
    @beareport · Food · 6.5% engagement
    9.7M
    +2.12%
  6. 6
    Noor FilesYouTube
    @noorfiles · Food · 7.1% engagement
    6.3M
    +1.96%
  7. 7
    Zara DiariesTikTok
    @zaradiaries · Travel · 9.4% engagement
    4.4M
    +2.93%
  8. 8
    Theo DiariesTikTok
    @theodiaries · Travel · 10% engagement
    2.4M
    +2.76%

Fastest risers

  • Mira DailyX
    @miradaily · +466K this week
    +412%
  • Otto DailyX
    @ottodaily · +522K this week
    +392%
  • Ivo LabTwitch
    @ivolab · +727K this week
    +312%
  • Noor ReportTwitch
    @noorreport · +772K this week
    +292%
  • Theo ClubYouTube
    @theoclub · +945K this week
    +172%
  • Milo TapesYouTube
    @milotapes · +115K this week
    +72%

Viral topics

  • Sleep-deprived podcastsXClip+95.9%
    17K posts/wk · heat 76/100
  • Run clubsXClip+105%
    60K posts/wk · heat 73/100
  • Analog photographyTwitchVideo+50.7%
    231K posts/wk · heat 61/100
  • Micro-drama seriesTwitchVideo+59.7%
    274K posts/wk · heat 58/100
  • Street food POVYouTubePost-3.6%
    445K posts/wk · heat 45/100
  • Trail camsInstagramReel+141.2%
    660K posts/wk · heat 30/100

Other hot markets