Country desk
Thailand
Ranked #81 of 177 tracked markets by social heat. Leading platform: TikTok at 23% share.
Social heat
41/100
#81 globally
Creator growth
8.8%
week over week
Tracked creators
3.34M
8.6% avg engagement
Posts / week
3.4M
Top topic: Field recordings
Drill-down · last 12 weeks
W33 · 41/100
Platform mix
TikTok
23%+2pt
X
22%-3pt
Instagram
19%-1pt
YouTube
18%+2pt
Twitch
18%+2pt
Top creators in Thailand
- 1Bea LiveYouTube@bealive · Food · 7.6% engagement20.7M+3.03%
- 2Zara ReportTikTok@zarareport · Travel · 10.5% engagement16.3M+0.44%
- 3Bea LiveYouTube@bealive · Gaming · 7% engagement14.6M+3.19%
- 4Luca ReportTikTok@lucareport · Finance · 9.9% engagement11.5M+0.6%
- 5Milo DiariesX@milodiaries · Live / IRL · 13.3% engagement8.7M+1.25%
- 6Sora DiariesInstagram@soradiaries · Live / IRL · 12.7% engagement5.5M+1.41%
- 7Otto DeskTwitch@ottodesk · Sports · 4.2% engagement4.3M+2.06%
- 8Lea StudioX@leastudio · Sports · 3.6% engagement2.4M+2.22%
Fastest risers
- Rafa StudioInstagram@rafastudio · +634K this week+395.8%
- Kai LabX@kailab · +878K this week+295.8%
- Dami ClubTwitch@damiclub · +22K this week+215.8%
- Enzo FilesTwitch@enzofiles · +1.0M this week+195.8%
- Luca TapesYouTube@lucatapes · +222K this week+115.8%
- Amara TapesYouTube@amaratapes · +165K this week+95.8%
Viral topics
- AI cover songsInstagramPost+172.4%77K posts/wk · heat 91/100
- Run clubsInstagramPost+163.4%34K posts/wk · heat 88/100
- Desk setup toursXShort+127.2%334K posts/wk · heat 73/100
- Street food POVYouTubeReel+81.9%548K posts/wk · heat 58/100
- Field recordingsTikTokClip+27.6%762K posts/wk · heat 43/100
- Micro-drama seriesTikTokVideo+18.6%720K posts/wk · heat 40/100