Country desk
South Africa
Ranked #116 of 177 tracked markets by social heat. Leading platform: X at 29% share.
Social heat
30/100
#116 globally
Creator growth
2.7%
week over week
Tracked creators
3.28M
8.6% avg engagement
Posts / week
3.0M
Top topic: Sleep-deprived podcasts
Drill-down · last 12 weeks
W33 · 30/100
Platform mix
X
29%+1pt
Twitch
27%-1pt
Instagram
25%+4pt
YouTube
11%+4pt
TikTok
8%+0pt
Top creators in South Africa
- 1Kai LabTwitch@kailab · Beauty · 4.4% engagement22.7M+2.61%
- 2Enzo FilesYouTube@enzofiles · Tech · 7.2% engagement18.4M+3.42%
- 3Nova LiveTwitch@novalive · Travel · 3.8% engagement16.1M+2.77%
- 4Dami FilesYouTube@damifiles · Education · 6.6% engagement13.1M+0.18%
- 5Amara DiariesInstagram@amaradiaries · Music · 10.6% engagement9.5M+0.99%
- 6Luca DiariesInstagram@lucadiaries · Music · 10.1% engagement6.0M+1.15%
- 7Rafa StudioX@rafastudio · Comedy · 13.5% engagement5.1M+1.8%
- 8Rafa DeskX@rafadesk · Comedy · 12.9% engagement3.0M+1.96%
Fastest risers
- Otto TapesTwitch@ottotapes · +902K this week+459.1%
- Ivo DailyTikTok@ivodaily · +1.2M this week+379.1%
- Theo LabInstagram@theolab · +248K this week+279.1%
- Ines ClubX@inesclub · +487K this week+159.1%
- Milo ClubX@miloclub · +417K this week+139.1%
- Mira DeskTwitch@miradesk · +436K this week+59.1%
Viral topics
- Trail camsTwitchReel+128.1%85K posts/wk · heat 84/100
- Thrift haulsTwitchReel+137.1%42K posts/wk · heat 81/100
- Street food POVYouTubeClip+73.8%300K posts/wk · heat 68/100
- Micro-drama seriesInstagramVideo+28.5%514K posts/wk · heat 53/100
- Sleep-deprived podcastsXPost+173.3%771K posts/wk · heat 35/100
- Run clubsXShort-7.7%728K posts/wk · heat 32/100