Country desk
Rwanda
Ranked #159 of 177 tracked markets by social heat. Leading platform: YouTube at 39% share.
Social heat
18/100
#159 globally
Creator growth
4.4%
week over week
Tracked creators
2.61M
7.9% avg engagement
Posts / week
2.0M
Top topic: Rooftop DJ sets
Drill-down · last 12 weeks
W33 · 18/100
Platform mix
YouTube
39%-4pt
Twitch
20%+2pt
X
18%+3pt
Instagram
12%+0pt
TikTok
11%-1pt
Top creators in Rwanda
- 1Dami TapesTwitch@damitapes · Live / IRL · 9.2% engagement19.9M+1.21%
- 2Bea DiariesTwitch@beadiaries · Education · 9.7% engagement16.0M+1.04%
- 3Zara DailyYouTube@zaradaily · Sports · 12% engagement11.6M+2.01%
- 4Theo StudioYouTube@theostudio · Fashion · 12.6% engagement8.9M+1.85%
- 5Ada LabYouTube@adalab · Gaming · 2.9% engagement7.4M+2.82%
- 6Sora LabTikTok@soralab · Food · 3.5% engagement6.1M+2.66%
- 7Lea FilesX@leafiles · Travel · 6.9% engagement1.9M+0.23%
- 8Nova ClubInstagram@novaclub · Finance · 6.3% engagement1.5M+0.4%
Fastest risers
- Dami ReportYouTube@damireport · +418K this week+430%
- Luca ClubYouTube@lucaclub · +688K this week+330%
- Amara ClubYouTube@amaraclub · +620K this week+310%
- Rafa DeskInstagram@rafadesk · +890K this week+230%
- Rafa TapesInstagram@rafatapes · +814K this week+210%
- Nova DailyTwitch@novadaily · +70K this week+110%
Viral topics
- Bodycam skitsYouTubeReel+65.1%92K posts/wk · heat 93/100
- Street food POVYouTubeClip+19.8%307K posts/wk · heat 78/100
- Micro-drama seriesInstagramVideo+164.6%564K posts/wk · heat 66/100
- Rooftop DJ setsInstagramVideo+155.5%521K posts/wk · heat 63/100
- Run clubsTwitchPost+119.3%778K posts/wk · heat 51/100
- Trail camsTwitchShort+110.3%735K posts/wk · heat 48/100