Country desk
Russia
Ranked #100 of 177 tracked markets by social heat. Leading platform: YouTube at 30% share.
Social heat
35/100
#100 globally
Creator growth
7.3%
week over week
Tracked creators
1.5M
7.1% avg engagement
Posts / week
1.4M
Top topic: Trail cams
Drill-down · last 12 weeks
W33 · 35/100
Platform mix
YouTube
30%+4pt
TikTok
27%-2pt
X
20%+1pt
Instagram
18%+5pt
Twitch
7%+2pt
Top creators in Russia
- 1Sora StudioYouTube@sorastudio · Gaming · 11.9% engagement18.3M+1.13%
- 2Noor LabX@noorlab · Finance · 2.8% engagement14.2M+1.94%
- 3Ada DeskTikTok@adadesk · Gaming · 11.3% engagement14.1M+1.29%
- 4Nova LiveX@novalive · Finance · 2.2% engagement11.4M+2.1%
- 5Zara FilesYouTube@zarafiles · Live / IRL · 5.6% engagement9.4M+2.75%
- 6Dami ReportYouTube@damireport · Live / IRL · 5.1% engagement8.0M+2.91%
- 7Luca DiariesYouTube@lucadiaries · Fashion · 8.5% engagement2.1M+0.49%
- 8Sora DiariesTwitch@soradiaries · Sports · 9.1% engagement2.1M+0.32%
Fastest risers
- Mira TapesInstagram@miratapes · +715K this week+445.3%
- Ivo DailyTwitch@ivodaily · +974K this week+345.3%
- Yuki LabYouTube@yukilab · +26K this week+245.3%
- Kai FilesTikTok@kaifiles · +248K this week+145.3%
- Ines ClubTikTok@inesclub · +275K this week+125.3%
- Enzo TapesX@enzotapes · +249K this week+45.3%
Viral topics
- Micro-drama seriesTikTokClip+110.1%466K posts/wk · heat 86/100
- Run clubsInstagramPost+55.8%680K posts/wk · heat 70/100
- Trail camsTikTokPost+64.8%723K posts/wk · heat 67/100
- Thrift haulsXShort+10.6%894K posts/wk · heat 55/100
- Street food POVXShort+19.6%37K posts/wk · heat 52/100
- Homelab buildsYouTubeReel+155.3%251K posts/wk · heat 37/100