Country desk
Philippines
Ranked #48 of 177 tracked markets by social heat. Leading platform: Twitch at 31% share.
Social heat
49/100
#48 globally
Creator growth
5.8%
week over week
Tracked creators
4.95M
8.9% avg engagement
Posts / week
5.4M
Top topic: Retro gaming speedruns
Drill-down · last 12 weeks
W33 · 49/100
Platform mix
Twitch
31%-3pt
YouTube
20%-1pt
TikTok
18%+3pt
Instagram
18%+3pt
X
13%-1pt
Top creators in Philippines
- 1Noor StudioInstagram@noorstudio · Tech · 7.7% engagement19.4M+3.47%
- 2Bea DailyInstagram@beadaily · Tech · 7.2% engagement15.6M+0.23%
- 3Theo LabTwitch@theolab · Music · 10.6% engagement10.3M+0.88%
- 4Zara LabTwitch@zaralab · Gaming · 10% engagement8.0M+1.04%
- 5Sora FilesYouTube@sorafiles · Comedy · 13.5% engagement6.1M+1.69%
- 6Ada ClubYouTube@adaclub · Finance · 12.9% engagement5.1M+1.85%
- 7Lea TapesTikTok@leatapes · Live / IRL · 4.3% engagement1.6M+2.82%
- 8Otto TapesTikTok@ottotapes · Beauty · 4.9% engagement1.1M+2.66%
Fastest risers
- Milo ReportX@miloreport · +943K this week+397%
- Sora ReportX@sorareport · +873K this week+377%
- Otto DiariesTwitch@ottodiaries · +1.2M this week+297%
- Lea ClubTwitch@leaclub · +1.1M this week+277%
- Bea DeskYouTube@beadesk · +219K this week+177%
- Zara DailyInstagram@zaradaily · +315K this week+77%
Viral topics
- Retro gaming speedrunsTwitchReel+93.1%793K posts/wk · heat 92/100
- Run clubsYouTubeVideo+38.8%64K posts/wk · heat 80/100
- Field recordingsYouTubeClip+47.9%107K posts/wk · heat 77/100
- Homelab buildsTikTokPost-6.4%364K posts/wk · heat 62/100
- Street food POVXShort+138.3%578K posts/wk · heat 46/100
- Micro-drama seriesTwitchClip+84.1%750K posts/wk · heat 31/100