Country desk
Papua New Guinea
Ranked #78 of 177 tracked markets by social heat. Leading platform: YouTube at 35% share.
Social heat
42/100
#78 globally
Creator growth
5.8%
week over week
Tracked creators
2.36M
6.9% avg engagement
Posts / week
2.4M
Top topic: Bodycam skits
Drill-down · last 12 weeks
W33 · 42/100
Platform mix
YouTube
35%+2pt
TikTok
27%+3pt
Instagram
17%+2pt
X
13%+2pt
Twitch
9%-2pt
Top creators in Papua New Guinea
- 1Noor DeskTikTok@noordesk · Live / IRL · 2.9% engagement16.5M+2.31%
- 2Bea DeskYouTube@beadesk · Beauty · 2.4% engagement11.2M+2.47%
- 3Theo DailyTikTok@theodaily · Sports · 5.8% engagement10.7M+3.12%
- 4Ines ReportX@inesreport · Gaming · 8.6% engagement7.3M+0.53%
- 5Zara DailyTikTok@zaradaily · Tech · 5.2% engagement6.9M+3.28%
- 6Milo ReportX@miloreport · Music · 8.1% engagement4.7M+0.69%
- 7Mira ClubYouTube@miraclub · Comedy · 11.5% engagement1.5M+1.33%
- 8Otto DiariesYouTube@ottodiaries · Comedy · 10.9% engagement295K+1.5%
Fastest risers
- Ada FilesTikTok@adafiles · +882K this week+434.3%
- Rafa FilesTikTok@rafafiles · +935K this week+414.3%
- Kai TapesX@kaitapes · +1.2M this week+314.3%
- Enzo StudioYouTube@enzostudio · +220K this week+214.3%
- Luca LabYouTube@lucalab · +375K this week+114.3%
- Amara LiveTikTok@amaralive · +379K this week+94.3%
Viral topics
- Run clubsInstagramReel+81.2%598K posts/wk · heat 87/100
- Bodycam skitsTikTokReel+72.1%555K posts/wk · heat 84/100
- Micro-drama seriesXVideo+17.8%769K posts/wk · heat 69/100
- Field recordingsYouTubePost+162.6%84K posts/wk · heat 54/100
- Thrift haulsTikTokShort+126.4%384K posts/wk · heat 38/100
- Street food POVTikTokShort+117.4%341K posts/wk · heat 35/100