Country desk
Pakistan
Ranked #40 of 177 tracked markets by social heat. Leading platform: Twitch at 30% share.
Social heat
51/100
#40 globally
Creator growth
1.6%
week over week
Tracked creators
3.5M
7.7% avg engagement
Posts / week
3.9M
Top topic: Street food POV
Drill-down · last 12 weeks
W33 · 51/100
Platform mix
Twitch
30%+5pt
Instagram
22%+3pt
TikTok
17%+4pt
X
16%-4pt
YouTube
14%+5pt
Top creators in Pakistan
- 1Milo StudioInstagram@milostudio · Fashion · 11.2% engagement20.3M+0.44%
- 2Ines StudioInstagram@inesstudio · Music · 10.6% engagement15.9M+0.6%
- 3Lea LiveX@lealive · Food · 2% engagement15.9M+1.25%
- 4Otto LabX@ottolab · Comedy · 13.4% engagement12.9M+1.41%
- 5Noor FilesTwitch@noorfiles · Travel · 4.9% engagement8.3M+2.06%
- 6Ivo ClubTwitch@ivoclub · Beauty · 4.3% engagement6.6M+2.22%
- 7Theo DiariesTikTok@theodiaries · Education · 7.7% engagement3.9M+2.87%
- 8Yuki TapesYouTube@yukitapes · Education · 7.2% engagement3.6M+3.03%
Fastest risers
- Theo FilesTwitch@theofiles · +267K this week+375.5%
- Milo DiariesTwitch@milodiaries · +528K this week+275.5%
- Otto StudioTikTok@ottostudio · +701K this week+175.5%
- Lea StudioTikTok@leastudio · +716K this week+155.5%
- Bea LiveInstagram@bealive · +637K this week+75.5%
- Dami LiveInstagram@damilive · +556K this week+55.5%
Viral topics
- Micro-drama seriesXReel+58.6%59K posts/wk · heat 82/100
- Run clubsTwitchClip+13.3%231K posts/wk · heat 70/100
- Street food POVTwitchClip+4.3%274K posts/wk · heat 67/100
- Thrift haulsTikTokPost+158.1%445K posts/wk · heat 55/100
- Bodycam skitsTikTokVideo+149.1%488K posts/wk · heat 52/100
- Retro gaming speedrunsInstagramShort+103.8%745K posts/wk · heat 33/100