Country desk
Nigeria
Ranked #65 of 177 tracked markets by social heat. Leading platform: Twitch at 33% share.
Social heat
46/100
#65 globally
Creator growth
8.2%
week over week
Tracked creators
3.68M
6.8% avg engagement
Posts / week
3.9M
Top topic: Desk setup tours
Drill-down · last 12 weeks
W33 · 46/100
Platform mix
Twitch
33%-2pt
YouTube
32%+0pt
X
14%-3pt
TikTok
11%+0pt
Instagram
11%-1pt
Top creators in Nigeria
- 1Sora DailyInstagram@soradaily · Gaming · 2.7% engagement18.8M+0.95%
- 2Luca TapesTikTok@lucatapes · Tech · 11.2% engagement16.3M+0.3%
- 3Ada StudioX@adastudio · Music · 2.1% engagement13.4M+1.11%
- 4Lea LabTwitch@lealab · Finance · 5.5% engagement9.8M+1.75%
- 5Nova LabTwitch@novalab · Finance · 4.9% engagement6.2M+1.92%
- 6Dami ClubYouTube@damiclub · Live / IRL · 8.4% engagement5.5M+2.56%
- 7Dami FilesYouTube@damifiles · Live / IRL · 7.8% engagement3.2M+2.73%
- 8Zara TapesYouTube@zaratapes · Sports · 11.8% engagement453K+0.14%
Fastest risers
- Dami DailyYouTube@damidaily · +324K this week+419.7%
- Theo LabInstagram@theolab · +654K this week+319.7%
- Zara LabInstagram@zaralab · +586K this week+299.7%
- Milo FilesTwitch@milofiles · +851K this week+219.7%
- Sora ClubTwitch@soraclub · +775K this week+199.7%
- Lea DeskTwitch@leadesk · +809K this week+99.7%
Viral topics
- Thrift haulsYouTubeVideo+2.3%686K posts/wk · heat 79/100
- Desk setup toursTwitchClip+38.5%429K posts/wk · heat 74/100
- Street food POVTikTokPost+128.9%900K posts/wk · heat 61/100
- Homelab buildsYouTubeVideo-6.8%643K posts/wk · heat 59/100
- Micro-drama seriesXShort+83.7%214K posts/wk · heat 45/100
- Run clubsTwitchReel+47.5%472K posts/wk · heat 30/100