Country desk
New Zealand
Ranked #131 of 177 tracked markets by social heat. Leading platform: Twitch at 26% share.
Social heat
26/100
#131 globally
Creator growth
4.5%
week over week
Tracked creators
2.03M
8.1% avg engagement
Posts / week
1.7M
Top topic: Desk setup tours
Drill-down · last 12 weeks
W33 · 26/100
Platform mix
Twitch
26%+2pt
X
24%+2pt
Instagram
22%-1pt
YouTube
18%+1pt
TikTok
10%+3pt
Top creators in New Zealand
- 1Sora FilesX@sorafiles · Food · 5.2% engagement18.7M+0.68%
- 2Otto DiariesTwitch@ottodiaries · Travel · 8.6% engagement14.6M+1.65%
- 3Milo FilesX@milofiles · Food · 4.6% engagement12.9M+0.84%
- 4Mira TapesTwitch@miratapes · Travel · 8.1% engagement10.1M+1.81%
- 5Bea StudioYouTube@beastudio · Education · 11.5% engagement9.8M+2.46%
- 6Noor StudioYouTube@noorstudio · Education · 10.9% engagement6.6M+2.62%
- 7Zara LiveInstagram@zaralive · Music · 2.4% engagement2.4M+3.27%
- 8Theo LabInstagram@theolab · Fashion · 13.8% engagement1.1M+3.43%
Fastest risers
- Nova StudioInstagram@novastudio · +649K this week+402.7%
- Kai DailyInstagram@kaidaily · +703K this week+382.7%
- Dami LiveX@damilive · +895K this week+302.7%
- Enzo LabX@enzolab · +936K this week+282.7%
- Luca FilesTwitch@lucafiles · +32K this week+202.7%
- Rafa TapesYouTube@rafatapes · +217K this week+102.7%
Viral topics
- Street food POVYouTubeClip+6%135K posts/wk · heat 90/100
- Micro-drama seriesTikTokVideo+150.7%349K posts/wk · heat 75/100
- Desk setup toursXPost+105.5%564K posts/wk · heat 56/100
- Run clubsInstagramPost+114.5%521K posts/wk · heat 53/100
- AI cover songsTwitchShort+60.3%778K posts/wk · heat 41/100
- Thrift haulsXReel+69.3%735K posts/wk · heat 38/100