Country desk
Netherlands
Ranked #8 of 177 tracked markets by social heat. Leading platform: YouTube at 30% share.
Social heat
64/100
#8 globally
Creator growth
6.4%
week over week
Tracked creators
1.91M
8.5% avg engagement
Posts / week
2.4M
Top topic: Chaos cooking
Drill-down · last 12 weeks
W33 · 64/100
Platform mix
YouTube
30%-3pt
Instagram
25%-2pt
Twitch
18%-1pt
TikTok
14%-3pt
X
13%+4pt
Top creators in Netherlands
- 1Ada LabTikTok@adalab · Sports · 7.4% engagement20.3M+0.11%
- 2Sora ReportYouTube@sorareport · Tech · 6.8% engagement14.3M+0.27%
- 3Nova ClubInstagram@novaclub · Gaming · 10.3% engagement13.0M+0.92%
- 4Lea ClubInstagram@leaclub · Gaming · 9.7% engagement8.7M+1.08%
- 5Dami TapesTwitch@damitapes · Finance · 13.1% engagement7.4M+1.73%
- 6Bea DeskTwitch@beadesk · Comedy · 12.5% engagement4.6M+1.89%
- 7Luca DailyYouTube@lucadaily · Live / IRL · 4.5% engagement3.3M+2.7%
- 8Zara DailyYouTube@zaradaily · Beauty · 4% engagement1.6M+2.87%
Fastest risers
- Mira StudioYouTube@mirastudio · +886K this week+413.8%
- Otto StudioTwitch@ottostudio · +817K this week+393.8%
- Noor LabYouTube@noorlab · +1.0M this week+273.8%
- Theo FilesInstagram@theofiles · +118K this week+173.8%
- Kai DiariesX@kaidiaries · +348K this week+93.8%
- Ines TapesX@inestapes · +273K this week+73.8%
Viral topics
- Chaos cookingTikTokReel+50.7%720K posts/wk · heat 94/100
- Micro-drama seriesYouTubeReel+59.7%678K posts/wk · heat 91/100
- Street food POVInstagramVideo-3.6%78K posts/wk · heat 78/100
- Trail camsXPost+141.2%292K posts/wk · heat 63/100
- AI cover songsYouTubeShort+95.9%506K posts/wk · heat 45/100
- Run clubsYouTubeShort+105%463K posts/wk · heat 42/100