Country desk

Myanmar

Ranked #166 of 177 tracked markets by social heat. Leading platform: Instagram at 31% share.

Social heat
16/100
#166 globally
Creator growth
3.8%
week over week
Tracked creators
1.49M
8.1% avg engagement
Posts / week
1.1M
Top topic: Analog photography

Drill-down · last 12 weeks

17/1003/100W22W24W26W28W30W32
W33 · 16/100

Platform mix

Instagram
31%-4pt
YouTube
27%+3pt
X
19%-2pt
TikTok
15%-2pt
Twitch
8%+2pt

Top creators in Myanmar

  1. 1
    Kai DailyX
    @kaidaily · Travel · 5.3% engagement
    17.9M
    +1.95%
  2. 2
    Enzo LabYouTube
    @enzolab · Education · 8.2% engagement
    14.2M
    +2.76%
  3. 3
    Nova DailyX
    @novadaily · Finance · 4.7% engagement
    12.0M
    +2.11%
  4. 4
    Amara ClubTikTok
    @amaraclub · Fashion · 11.6% engagement
    9.7M
    +0.33%
  5. 5
    Dami ReportYouTube
    @damireport · Live / IRL · 7.6% engagement
    9.6M
    +2.92%
  6. 6
    Luca ClubYouTube
    @lucaclub · Sports · 11% engagement
    6.5M
    +0.49%
  7. 7
    Rafa TapesInstagram
    @rafatapes · Food · 2.5% engagement
    4.7M
    +1.14%
  8. 8
    Ada TapesInstagram
    @adatapes · Gaming · 13.9% engagement
    2.7M
    +1.3%

Fastest risers

  • Kai DiariesX
    @kaidiaries · +929K this week
    +278.8%
  • Rafa FilesInstagram
    @rafafiles · +640K this week
    +265.2%
  • Yuki FilesInstagram
    @yukifiles · +680K this week
    +245.3%
  • Enzo StudioYouTube
    @enzostudio · +77K this week
    +178.8%
  • Ines DiariesX
    @inesdiaries · +793K this week
    +145.3%
  • Ivo LiveTikTok
    @ivolive · +221K this week
    +78.8%

Viral topics

  • Analog photographyXClip+85.7%
    428K posts/wk · heat 93/100
  • Run clubsXClip+94.8%
    386K posts/wk · heat 90/100
  • Rooftop DJ setsYouTubeVideo+40.5%
    643K posts/wk · heat 78/100
  • Thrift haulsYouTubePost+49.5%
    600K posts/wk · heat 75/100
  • Street food POVTikTokShort-13.8%
    900K posts/wk · heat 63/100
  • Micro-drama seriesInstagramReel+131%
    214K posts/wk · heat 47/100

Other hot markets