Country desk
Mexico
Ranked #31 of 177 tracked markets by social heat. Leading platform: YouTube at 29% share.
Social heat
53/100
#31 globally
Creator growth
2.1%
week over week
Tracked creators
5.06M
8.7% avg engagement
Posts / week
5.7M
Top topic: Field recordings
Drill-down · last 12 weeks
W33 · 53/100
Platform mix
YouTube
29%+3pt
X
23%+2pt
TikTok
19%-1pt
Instagram
18%+4pt
Twitch
11%+2pt
Top creators in Mexico
- 1Otto DeskX@ottodesk · Education · 9.7% engagement17.0M+2.97%
- 2Lea DeskX@leadesk · Education · 10.2% engagement13.1M+1.89%
- 3Noor DailyYouTube@noordaily · Fashion · 13.1% engagement11.7M+0.54%
- 4Bea DailyYouTube@beadaily · Music · 13.7% engagement9.5M+0.38%
- 5Zara LabTikTok@zaralab · Food · 3.9% engagement6.8M+1.35%
- 6Luca ReportYouTube@lucareport · Comedy · 4.5% engagement6.0M+1.19%
- 7Sora DiariesInstagram@soradiaries · Beauty · 7.4% engagement1.3M+2%
- 8Milo ClubInstagram@miloclub · Travel · 6.8% engagement859K+2.16%
Fastest risers
- Bea DiariesTwitch@beadiaries · +1.0M this week+376%
- Luca DeskYouTube@lucadesk · +61K this week+276%
- Sora LiveTikTok@soralive · +257K this week+195.9%
- Ada LiveTikTok@adalive · +296K this week+176%
- Lea ReportInstagram@leareport · +376K this week+95.9%
- Nova ReportInstagram@novareport · +365K this week+76%
Viral topics
- Thrift haulsYouTubePost+15.7%386K posts/wk · heat 91/100
- Street food POVYouTubeReel+151.4%686K posts/wk · heat 76/100
- Micro-drama seriesTikTokClip+106.2%900K posts/wk · heat 61/100
- Field recordingsXVideo+51.9%215K posts/wk · heat 45/100
- Run clubsXVideo+60.9%172K posts/wk · heat 42/100
- Bodycam skitsTwitchPost+6.6%429K posts/wk · heat 30/100