Country desk
Mali
Ranked #67 of 177 tracked markets by social heat. Leading platform: TikTok at 26% share.
Social heat
45/100
#67 globally
Creator growth
0.7%
week over week
Tracked creators
1.67M
9.1% avg engagement
Posts / week
1.8M
Top topic: Homelab builds
Drill-down · last 12 weeks
W33 · 45/100
Platform mix
TikTok
26%+0pt
Instagram
24%+3pt
X
24%+1pt
YouTube
19%-3pt
Twitch
7%+5pt
Top creators in Mali
- 1Yuki LabX@yukilab · Fashion · 13.6% engagement18.4M+3.3%
- 2Kai ClubYouTube@kaiclub · Comedy · 4.5% engagement15.2M+1.03%
- 3Enzo TapesTikTok@enzotapes · Beauty · 7.3% engagement11.3M+1.84%
- 4Ines FilesYouTube@inesfiles · Comedy · 5.1% engagement10.1M+0.87%
- 5Mira TapesTikTok@miratapes · Travel · 7.9% engagement7.5M+1.68%
- 6Amara DailyInstagram@amaradaily · Tech · 10.2% engagement6.7M+2.65%
- 7Amara DailyInstagram@amaradaily · Education · 10.8% engagement4.2M+2.49%
- 8Rafa LabX@rafalab · Music · 13.1% engagement1.4M+3.46%
Fastest risers
- Lea DiariesInstagram@leadiaries · +908K this week+452.3%
- Ivo DeskTwitch@ivodesk · +33K this week+352.3%
- Noor DeskX@noordesk · +1.2M this week+332.3%
- Yuki DailyTikTok@yukidaily · +303K this week+252.3%
- Theo LiveYouTube@theolive · +243K this week+232.3%
- Sora ReportTikTok@sorareport · +415K this week+132.3%
Viral topics
- Run clubsXShort+23.2%891K posts/wk · heat 93/100
- Thrift haulsXShort+14.2%34K posts/wk · heat 90/100
- Retro gaming speedrunsTikTokReel+149.9%248K posts/wk · heat 75/100
- Street food POVInstagramClip+104.7%463K posts/wk · heat 60/100
- Micro-drama seriesInstagramPost+68.5%677K posts/wk · heat 45/100
- Homelab buildsInstagramPost+59.4%63K posts/wk · heat 42/100