Country desk
Malaysia
Ranked #141 of 177 tracked markets by social heat. Leading platform: YouTube at 35% share.
Social heat
24/100
#141 globally
Creator growth
1.6%
week over week
Tracked creators
2.27M
7.6% avg engagement
Posts / week
1.9M
Top topic: Silent vlogs
Drill-down · last 12 weeks
W33 · 24/100
Platform mix
YouTube
35%-2pt
TikTok
31%+2pt
Instagram
15%+3pt
X
11%+3pt
Twitch
8%+4pt
Top creators in Malaysia
- 1Milo TapesInstagram@milotapes · Music · 9.6% engagement20.9M+3.19%
- 2Otto StudioX@ottostudio · Comedy · 12.5% engagement16.5M+0.6%
- 3Ines TapesTikTok@inestapes · Gaming · 9% engagement16.3M+3.35%
- 4Mira DailyX@miradaily · Finance · 11.9% engagement13.4M+0.76%
- 5Ivo LabYouTube@ivolab · Beauty · 3.3% engagement8.8M+1.41%
- 6Ivo ReportYouTube@ivoreport · Live / IRL · 2.7% engagement6.9M+1.57%
- 7Theo ClubTikTok@theoclub · Tech · 6.2% engagement4.5M+2.22%
- 8Yuki ClubTikTok@yukiclub · Tech · 5.6% engagement4.0M+2.38%
Fastest risers
- Rafa TapesYouTube@rafatapes · +1.2M this week+445.8%
- Kai StudioYouTube@kaistudio · +162K this week+365.8%
- Ines StudioYouTube@inesstudio · +219K this week+345.8%
- Dami LabTikTok@damilab · +472K this week+245.8%
- Luca FilesX@lucafiles · +620K this week+145.8%
- Ada TapesYouTube@adatapes · +448K this week+45.8%
Viral topics
- Street food POVXShort+108.7%517K posts/wk · heat 79/100
- Micro-drama seriesYouTubeReel+63.5%732K posts/wk · heat 63/100
- Run clubsYouTubeClip+18.2%903K posts/wk · heat 51/100
- Silent vlogsTikTokClip+9.2%46K posts/wk · heat 48/100
- Thrift haulsTikTokPost+163%218K posts/wk · heat 36/100
- Retro gaming speedrunsTikTokVideo+153.9%260K posts/wk · heat 33/100