Country desk
Malawi
Ranked #103 of 177 tracked markets by social heat. Leading platform: Twitch at 25% share.
Social heat
34/100
#103 globally
Creator growth
2.6%
week over week
Tracked creators
2.69M
9.1% avg engagement
Posts / week
2.5M
Top topic: Desk setup tours
Drill-down · last 12 weeks
W33 · 34/100
Platform mix
Twitch
25%+1pt
YouTube
20%+2pt
Instagram
20%+2pt
X
20%+1pt
TikTok
16%-3pt
Top creators in Malawi
- 1Ada FilesInstagram@adafiles · Music · 7.9% engagement18.5M+1.7%
- 2Nova TapesTwitch@novatapes · Comedy · 10.8% engagement14.3M+2.51%
- 3Sora FilesX@sorafiles · Fashion · 7.4% engagement12.7M+1.86%
- 4Lea DiariesTwitch@leadiaries · Food · 10.2% engagement9.9M+2.67%
- 5Dami StudioYouTube@damistudio · Travel · 13.6% engagement9.6M+3.32%
- 6Bea StudioYouTube@beastudio · Travel · 13.1% engagement6.4M+3.48%
- 7Luca LabTikTok@lucalab · Tech · 5.1% engagement2.2M+0.89%
- 8Zara LiveTikTok@zaralive · Education · 4.5% engagement900K+1.05%
Fastest risers
- Yuki DiariesTwitch@yukidiaries · +137K this week+420.4%
- Ines StudioYouTube@inesstudio · +419K this week+320.4%
- Enzo LabInstagram@enzolab · +672K this week+200.4%
- Mira LiveInstagram@miralive · +599K this week+180.4%
- Ivo FilesX@ivofiles · +696K this week+100.4%
- Noor ReportTwitch@noorreport · +585K this week+80.4%
Viral topics
- AI cover songsTwitchReel+24.7%706K posts/wk · heat 91/100
- Street food POVYouTubeClip+169.4%21K posts/wk · heat 75/100
- Desk setup toursTikTokVideo+124.2%278K posts/wk · heat 57/100
- Micro-drama seriesTikTokVideo+133.2%235K posts/wk · heat 54/100
- Bodycam skitsInstagramPost+79%492K posts/wk · heat 42/100
- Run clubsInstagramShort+88%449K posts/wk · heat 39/100