Country desk
Madagascar
Ranked #81 of 177 tracked markets by social heat. Leading platform: X at 29% share.
Social heat
41/100
#81 globally
Creator growth
5.7%
week over week
Tracked creators
2.69M
7.4% avg engagement
Posts / week
2.7M
Top topic: Field recordings
Drill-down · last 12 weeks
W33 · 41/100
Platform mix
X
29%-3pt
Instagram
26%-1pt
YouTube
18%-3pt
TikTok
16%+2pt
Twitch
11%-4pt
Top creators in Madagascar
- 1Luca LabInstagram@lucalab · Gaming · 5.5% engagement19.2M+3.27%
- 2Zara LabInstagram@zaralab · Music · 6.1% engagement13.3M+3.11%
- 3Ada FilesX@adafiles · Comedy · 8.4% engagement13.2M+0.68%
- 4Nova TapesYouTube@novatapes · Live / IRL · 11.8% engagement9.3M+1.65%
- 5Sora ClubX@soraclub · Comedy · 8.9% engagement8.7M+0.52%
- 6Lea TapesTwitch@leatapes · Beauty · 12.4% engagement6.2M+1.49%
- 7Dami StudioTikTok@damistudio · Sports · 2.7% engagement3.4M+2.46%
- 8Bea DailyTikTok@beadaily · Tech · 3.2% engagement1.7M+2.3%
Fastest risers
- Rafa DiariesInstagram@rafadiaries · +894K this week+395.1%
- Ada DiariesX@adadiaries · +825K this week+375.1%
- Kai StudioX@kaistudio · +1.1M this week+295.1%
- Enzo LiveYouTube@enzolive · +187K this week+195.1%
- Amara FilesTikTok@amarafiles · +317K this week+75.1%
- Luca ReportInstagram@lucareport · +236K this week+55.1%
Viral topics
- Analog photographyXPost+169.8%671K posts/wk · heat 79/100
- Run clubsTwitchShort+106.4%843K posts/wk · heat 67/100
- Trail camsTwitchShort+115.5%886K posts/wk · heat 64/100
- Micro-drama seriesTikTokClip+61.2%157K posts/wk · heat 52/100
- Field recordingsTikTokReel+70.3%200K posts/wk · heat 49/100
- Street food POVInstagramVideo+25%457K posts/wk · heat 30/100