Country desk
Kenya
Ranked #136 of 177 tracked markets by social heat. Leading platform: Twitch at 35% share.
Social heat
25/100
#136 globally
Creator growth
7%
week over week
Tracked creators
2.45M
8% avg engagement
Posts / week
2.1M
Top topic: Thrift hauls
Drill-down · last 12 weeks
W33 · 25/100
Platform mix
Twitch
35%+1pt
Instagram
23%+1pt
TikTok
22%+1pt
X
11%-2pt
YouTube
10%-4pt
Top creators in Kenya
- 1Ines DailyInstagram@inesdaily · Finance · 10% engagement18.1M+3.22%
- 2Otto ReportX@ottoreport · Education · 12.3% engagement18.0M+0.79%
- 3Otto LabTwitch@ottolab · Live / IRL · 12.8% engagement12.6M+0.63%
- 4Bea ClubTwitch@beaclub · Fashion · 3.1% engagement10.9M+1.6%
- 5Noor ClubTwitch@noorclub · Fashion · 3.7% engagement7.2M+1.44%
- 6Zara DeskTikTok@zaradesk · Food · 6% engagement5.4M+2.41%
- 7Theo TapesTikTok@theotapes · Gaming · 6.5% engagement3.2M+2.25%
- 8Milo DailyInstagram@milodaily · Travel · 9.4% engagement904K+3.38%
Fastest risers
- Dami DiariesTwitch@damidiaries · +196K this week+398.9%
- Enzo DiariesTwitch@enzodiaries · +254K this week+378.9%
- Luca DeskYouTube@lucadesk · +469K this week+298.9%
- Amara DeskYouTube@amaradesk · +517K this week+278.9%
- Rafa LiveInstagram@rafalive · +665K this week+158.9%
- Kai ReportX@kaireport · +543K this week+58.9%
Viral topics
- Micro-drama seriesInstagramVideo-14.7%726K posts/wk · heat 85/100
- Street food POVTwitchPost+130.1%40K posts/wk · heat 70/100
- Silent vlogsYouTubeShort+84.8%255K posts/wk · heat 52/100
- AI cover songsTikTokShort+93.9%297K posts/wk · heat 49/100
- Thrift haulsTikTokClip+39.6%469K posts/wk · heat 36/100
- Run clubsInstagramReel+48.6%512K posts/wk · heat 33/100