Country desk
Japan
Ranked #94 of 177 tracked markets by social heat. Leading platform: Twitch at 30% share.
Social heat
37/100
#94 globally
Creator growth
8.2%
week over week
Tracked creators
4.02M
7.8% avg engagement
Posts / week
3.9M
Top topic: Desk setup tours
Drill-down · last 12 weeks
W33 · 37/100
Platform mix
Twitch
30%-2pt
YouTube
28%-1pt
TikTok
18%+4pt
X
15%-1pt
Instagram
9%+3pt
Top creators in Japan
- 1Amara DeskYouTube@amaradesk · Finance · 5.8% engagement15.9M+2.2%
- 2Dami ClubYouTube@damiclub · Gaming · 3.5% engagement15.4M+1.23%
- 3Rafa DailyInstagram@rafadaily · Live / IRL · 9.2% engagement13.7M+3.18%
- 4Luca TapesTikTok@lucatapes · Finance · 6.3% engagement10.6M+2.04%
- 5Ada DailyInstagram@adadaily · Live / IRL · 9.8% engagement9.6M+3.01%
- 6Kai LabTwitch@kailab · Sports · 12% engagement7.5M+0.58%
- 7Nova LabTwitch@novalab · Tech · 12.6% engagement4.8M+0.42%
- 8Enzo ClubYouTube@enzoclub · Gaming · 2.9% engagement1.0M+1.39%
Fastest risers
- Milo ReportX@miloreport · +270K this week+443.4%
- Sora LabX@soralab · +329K this week+423.4%
- Nova ClubTwitch@novaclub · +592K this week+303.4%
- Dami TapesYouTube@damitapes · +783K this week+203.4%
- Theo DailyTikTok@theodaily · +856K this week+123.4%
- Zara DailyInstagram@zaradaily · +826K this week+103.4%
Viral topics
- Retro gaming speedrunsYouTubeShort+27.7%427K posts/wk · heat 83/100
- Run clubsTikTokShort+36.7%469K posts/wk · heat 80/100
- Desk setup toursInstagramClip+172.4%641K posts/wk · heat 67/100
- Micro-drama seriesInstagramReel-8.5%684K posts/wk · heat 64/100
- Street food POVXVideo+118.2%898K posts/wk · heat 52/100
- Thrift haulsTwitchPost+72.9%212K posts/wk · heat 37/100