Country desk
Italy
Ranked #22 of 177 tracked markets by social heat. Leading platform: Instagram at 25% share.
Social heat
56/100
#22 globally
Creator growth
5%
week over week
Tracked creators
4.23M
8.1% avg engagement
Posts / week
4.9M
Top topic: Retro gaming speedruns
Drill-down · last 12 weeks
W33 · 56/100
Platform mix
Instagram
25%+3pt
Twitch
25%+0pt
YouTube
23%+5pt
TikTok
15%+2pt
X
12%-4pt
Top creators in Italy
- 1Ada ReportX@adareport · Gaming · 2.4% engagement23.6M+0.88%
- 2Nova DiariesYouTube@novadiaries · Finance · 5.3% engagement13.8M+0.77%
- 3Kai TapesTwitch@kaitapes · Travel · 4.7% engagement10.4M+1.85%
- 4Dami StudioTikTok@damistudio · Live / IRL · 8.2% engagement9.7M+1.58%
- 5Enzo StudioYouTube@enzostudio · Education · 7.6% engagement7.8M+2.66%
- 6Zara LiveInstagram@zaralive · Sports · 11.6% engagement5.0M+3.47%
- 7Luca LabInstagram@lucalab · Fashion · 11% engagement4.5M+0.23%
- 8Rafa FilesX@rafafiles · Food · 13.9% engagement590K+1.04%
Fastest risers
- Amara FilesYouTube@amarafiles · +1.0M this week+439.8%
- Ivo ReportTikTok@ivoreport · +965K this week+419.8%
- Yuki DiariesInstagram@yukidiaries · +40K this week+319.8%
- Milo StudioTwitch@milostudio · +298K this week+219.8%
- Enzo LabTwitch@enzolab · +485K this week+119.8%
- Mira LiveYouTube@miralive · +407K this week+99.8%
Viral topics
- Retro gaming speedrunsInstagramVideo-12.4%140K posts/wk · heat 92/100
- Thrift haulsInstagramShort+123.3%311K posts/wk · heat 80/100
- Run clubsXShort+132.4%354K posts/wk · heat 77/100
- Field recordingsTwitchReel+78.1%611K posts/wk · heat 61/100
- Street food POVYouTubeClip+32.9%825K posts/wk · heat 46/100
- Micro-drama seriesTikTokPost+168.6%97K posts/wk · heat 31/100