Country desk
India
Ranked #22 of 177 tracked markets by social heat. Leading platform: YouTube at 28% share.
Social heat
56/100
#22 globally
Creator growth
8.6%
week over week
Tracked creators
4.86M
6.8% avg engagement
Posts / week
5.6M
Top topic: Silent vlogs
Drill-down · last 12 weeks
W33 · 56/100
Platform mix
YouTube
28%+3pt
X
24%+2pt
Instagram
22%+1pt
Twitch
15%-3pt
TikTok
11%-2pt
Top creators in India
- 1Theo TapesX@theotapes · Fashion · 11.2% engagement20.2M+0.19%
- 2Milo StudioTwitch@milostudio · Food · 2.1% engagement15.8M+1%
- 3Zara TapesX@zaratapes · Sports · 11.8% engagement14.3M+3.43%
- 4Sora DailyTwitch@soradaily · Gaming · 2.7% engagement11.1M+0.84%
- 5Otto LabYouTube@ottolab · Travel · 4.9% engagement7.3M+1.81%
- 6Lea ReportYouTube@leareport · Finance · 5.5% engagement4.5M+1.65%
- 7Bea ClubInstagram@beaclub · Education · 7.8% engagement2.8M+2.62%
- 8Dami ClubInstagram@damiclub · Live / IRL · 8.4% engagement1.3M+2.46%
Fastest risers
- Zara StudioTikTok@zarastudio · +398K this week+410.6%
- Ines LiveInstagram@ineslive · +605K this week+310.6%
- Milo LiveInstagram@milolive · +652K this week+290.6%
- Otto FilesX@ottofiles · +801K this week+210.6%
- Lea ReportX@leareport · +824K this week+190.6%
- Bea DiariesYouTube@beadiaries · +54K this week+90.6%
Viral topics
- Thrift haulsTwitchShort+65%830K posts/wk · heat 88/100
- Micro-drama seriesTwitchShort+56%873K posts/wk · heat 85/100
- Homelab buildsYouTubeClip+1.7%230K posts/wk · heat 70/100
- Street food POVInstagramVideo+146.5%445K posts/wk · heat 55/100
- Run clubsXPost+110.3%616K posts/wk · heat 39/100
- Silent vlogsXPost+101.2%659K posts/wk · heat 36/100