Country desk
Ghana
Ranked #131 of 177 tracked markets by social heat. Leading platform: YouTube at 32% share.
Social heat
26/100
#131 globally
Creator growth
1.6%
week over week
Tracked creators
1.83M
6.7% avg engagement
Posts / week
1.6M
Top topic: Silent vlogs
Drill-down · last 12 weeks
W33 · 26/100
Platform mix
YouTube
32%-1pt
Instagram
24%-1pt
Twitch
20%+5pt
TikTok
15%+1pt
X
9%+0pt
Top creators in Ghana
- 1Yuki DailyYouTube@yukidaily · Finance · 2.1% engagement21.9M+3.33%
- 2Milo LabYouTube@milolab · Live / IRL · 5% engagement17.6M+0.74%
- 3Sora LabTikTok@soralab · Education · 5.6% engagement14.2M+0.58%
- 4Otto ClubInstagram@ottoclub · Fashion · 7.8% engagement8.8M+1.55%
- 5Lea ClubInstagram@leaclub · Fashion · 8.4% engagement6.9M+1.38%
- 6Noor DeskX@noordesk · Gaming · 10.7% engagement4.4M+2.36%
- 7Bea TapesTwitch@beatapes · Food · 11.3% engagement3.9M+2.19%
- 8Theo DailyYouTube@theodaily · Travel · 2.7% engagement297K+3.17%
Fastest risers
- Rafa FilesYouTube@rafafiles · +1.2M this week+457.1%
- Kai TapesInstagram@kaitapes · +227K this week+357.1%
- Enzo StudioX@enzostudio · +484K this week+257.1%
- Zara LiveYouTube@zaralive · +597K this week+157.1%
- Luca LiveYouTube@lucalive · +609K this week+137.1%
- Ada ReportTikTok@adareport · +493K this week+57.1%
Viral topics
- Thrift haulsTikTokClip+100.5%705K posts/wk · heat 79/100
- Silent vlogsTikTokClip+109.5%662K posts/wk · heat 76/100
- AI cover songsInstagramVideo+55.2%19K posts/wk · heat 64/100
- Micro-drama seriesInstagramPost+64.3%876K posts/wk · heat 61/100
- Run clubsTwitchShort+10%233K posts/wk · heat 45/100
- Street food POVYouTubeReel+154.8%448K posts/wk · heat 30/100