Country desk
Estonia
Ranked #89 of 177 tracked markets by social heat. Leading platform: Instagram at 31% share.
Social heat
40/100
#89 globally
Creator growth
1.1%
week over week
Tracked creators
1.12M
8.9% avg engagement
Posts / week
1.1M
Top topic: Chaos cooking
Drill-down · last 12 weeks
W33 · 40/100
Platform mix
Instagram
31%+2pt
TikTok
28%-4pt
Twitch
16%+5pt
X
15%-3pt
YouTube
10%-2pt
Top creators in Estonia
- 1Sora TapesTwitch@soratapes · Tech · 12.9% engagement20.3M+1.39%
- 2Otto StudioTikTok@ottostudio · Music · 4.3% engagement16.3M+2.36%
- 3Milo TapesTwitch@milotapes · Sports · 13.5% engagement15.5M+1.23%
- 4Mira StudioYouTube@mirastudio · Gaming · 4.9% engagement12.9M+2.2%
- 5Noor LiveInstagram@noorlive · Comedy · 7.2% engagement11.6M+3.17%
- 6Ivo LabTikTok@ivolab · Finance · 7.8% engagement9.7M+3.01%
- 7Zara FilesX@zarafiles · Beauty · 10% engagement3.9M+0.58%
- 8Theo ClubInstagram@theoclub · Live / IRL · 10.6% engagement3.4M+0.42%
Fastest risers
- Amara LabX@amaralab · +404K this week+444.7%
- Ivo LabInstagram@ivolab · +339K this week+424.7%
- Rafa FilesTwitch@rafafiles · +679K this week+344.7%
- Yuki ClubTwitch@yukiclub · +611K this week+324.7%
- Kai TapesTikTok@kaitapes · +946K this week+244.7%
- Enzo DailyInstagram@enzodaily · +67K this week+144.7%
Viral topics
- Run clubsInstagramPost+136.6%495K posts/wk · heat 89/100
- Thrift haulsInstagramPost+127.6%452K posts/wk · heat 86/100
- Silent vlogsXShort+82.4%752K posts/wk · heat 74/100
- Street food POVYouTubeReel+37.1%67K posts/wk · heat 59/100
- Chaos cookingTikTokClip-8.1%281K posts/wk · heat 40/100
- Micro-drama seriesTikTokVideo+172.8%238K posts/wk · heat 37/100