Country desk
Botswana
Ranked #116 of 177 tracked markets by social heat. Leading platform: Instagram at 32% share.
Social heat
30/100
#116 globally
Creator growth
5.9%
week over week
Tracked creators
2.58M
6.9% avg engagement
Posts / week
2.3M
Top topic: Bodycam skits
Drill-down · last 12 weeks
W33 · 30/100
Platform mix
Instagram
32%-3pt
X
26%-3pt
TikTok
18%+3pt
Twitch
12%-2pt
YouTube
11%+4pt
Top creators in Botswana
- 1Milo TapesInstagram@milotapes · Food · 8.3% engagement21.1M+0.44%
- 2Otto DailyX@ottodaily · Finance · 11.2% engagement16.7M+1.25%
- 3Ines TapesInstagram@inestapes · Food · 8.9% engagement16.5M+0.28%
- 4Mira StudioX@mirastudio · Travel · 11.8% engagement13.6M+1.09%
- 5Ivo LabTwitch@ivolab · Live / IRL · 2.1% engagement9.0M+2.06%
- 6Amara LabYouTube@amaralab · Education · 2.6% engagement7.0M+1.9%
- 7Theo ClubTikTok@theoclub · Sports · 4.9% engagement4.6M+2.87%
- 8Yuki FilesTikTok@yukifiles · Fashion · 5.5% engagement4.1M+2.71%
Fastest risers
- Otto LabTwitch@ottolab · +1.1M this week+405.3%
- Otto LabTwitch@ottolab · +1.0M this week+385.3%
- Noor FilesYouTube@noorfiles · +91K this week+305.3%
- Bea FilesTikTok@beafiles · +33K this week+285.3%
- Yuki TapesInstagram@yukitapes · +375K this week+185.3%
- Ines DailyX@inesdaily · +441K this week+85.3%
Viral topics
- Run clubsTwitchReel+135.3%245K posts/wk · heat 91/100
- AI cover songsXReel+126.3%202K posts/wk · heat 88/100
- Thrift haulsYouTubeClip+81%459K posts/wk · heat 69/100
- Street food POVInstagramVideo+35.8%673K posts/wk · heat 54/100
- Micro-drama seriesXPost-9.5%30K posts/wk · heat 42/100
- Bodycam skitsInstagramShort+171.5%887K posts/wk · heat 39/100