Country desk
Australia
Ranked #100 of 177 tracked markets by social heat. Leading platform: Twitch at 29% share.
Social heat
35/100
#100 globally
Creator growth
2%
week over week
Tracked creators
3.35M
7.5% avg engagement
Posts / week
3.2M
Top topic: Micro-drama series
Drill-down · last 12 weeks
W33 · 35/100
Platform mix
Twitch
29%+2pt
YouTube
26%+5pt
TikTok
24%+4pt
Instagram
14%-2pt
X
7%-2pt
Top creators in Australia
- 1Milo LabTwitch@milolab · Beauty · 6.3% engagement16.6M+0.81%
- 2Otto FilesYouTube@ottofiles · Tech · 9.2% engagement13.4M+1.62%
- 3Sora LiveTwitch@soralive · Travel · 5.7% engagement11.1M+0.97%
- 4Lea FilesYouTube@leafiles · Tech · 8.6% engagement9.3M+1.78%
- 5Bea TapesTikTok@beatapes · Music · 12% engagement7.2M+2.43%
- 6Dami DiariesTikTok@damidiaries · Fashion · 11.5% engagement4.6M+2.59%
- 7Theo StudioTikTok@theostudio · Comedy · 3.5% engagement1.7M+3.4%
- 8Zara StudioInstagram@zarastudio · Food · 2.9% engagement523K+0.16%
Fastest risers
- Dami ClubInstagram@damiclub · +776K this week+453.5%
- Luca DeskTwitch@lucadesk · +1.0M this week+353.5%
- Rafa LiveYouTube@rafalive · +132K this week+253.5%
- Ada DailyYouTube@adadaily · +76K this week+233.5%
- Ines ReportTikTok@inesreport · +343K this week+153.5%
- Kai ReportTikTok@kaireport · +280K this week+133.5%
Viral topics
- Micro-drama seriesInstagramReel+139.7%688K posts/wk · heat 82/100
- Run clubsInstagramReel+130.7%645K posts/wk · heat 79/100
- Street food POVTwitchClip+94.5%902K posts/wk · heat 64/100
- Thrift haulsYouTubeVideo+49.2%216K posts/wk · heat 49/100
- Retro gaming speedrunsTikTokPost-5%474K posts/wk · heat 33/100
- AI cover songsTikTokShort-14.1%431K posts/wk · heat 30/100